M.O.T.H
M.O.T.H is a streetwear apparel brand geared towards expressing creativity at it purest form. With a major focus on quality, silhouette as well as design we aim to paint a full picture with every single garment. All the little details matter immensely at M.O.T.H
Graphic Design
Using Adobe Illustrator and Photoshop, I created an array of different graphics for M.O.T.H production and promotion purposes.
Product Development
After developing designs, the product development portion of process begins with creating proper flat sketches and tech packs to relay with manufacturers. From there begins a long back and forth process of sample development, followed by bulk production once we agree on a sample.
Creative Direction
Creative direction all relates back to the product and how people will perceive that product. You are in charge of first impressions and every impression thereafter. You're responsible for how people interact with digital experiences, promotional campaigns, presentation of products and how people purchase. The greater purpose of it all is to continue to deepen the story and engrain it into every step of the process. The best brands are the ones that understand themselves the best.
Online Marketing & Point of Sales
Website development and optimization was done in-house by my partner and I. Managing all backend inventory, updating and maintenance was necessary occasionally. We also utilized target marketing with a few social media platforms to drive traffic back to us and ultimately end up in a purchase. The last step of the process is order fulfillment which was all optimized and processed in-house. After all of the front-end work setting up the infrastructure, I am grateful to say that our product sales have been international and the feedback has been very positive.
